MADDEN

The Ask:

Cut through the noise and engage fans like never before via a shift to a focus on real-time content. 

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The Idea: 

Our recommended media plan included a number of new-to-client ad units. In addition to the traditional reach focused video campaigns, we activated the following strategies: 

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• Twitter: NFL & College-Football pre-roll sponsorships, a Heart to Remind campaign, whitelisted sponsored posts with talent such as King Keraun & Patrick Mahomes

• Snapchat: ESPN alignment & a bespoke AR lens

• IG: Instagram polls 

 

The Deliverable:

When truly groundbreaking stories are uncovered and told authentically, we can fulfill our ultimate purpose of creating deep, genuine engagement with the brand. In the age of social distancing, we turned to Snap to unveil Madden’s new uniforms utilizing their AR technology. 

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