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Creating Campaigns with Heart
Check out this article on the co-lab blog ! Growing up with a brother with special needs has always been a defining part of my life, but...
Jul 24, 20243 min read


Unlocking the Power of WOM: How to Create Ads People Want to Share
The key to great content is creating ads people want to share, not just see. Conversational media is shared across messaging platforms...
Jul 2, 20241 min read


I Promise I Didn't Break Your Vase, Mom!
What a fun new IKEA campaign! The "Don't Worry, You Can Afford It" spots playfully shows various Ikea products in disrepair after animals...
Mar 27, 20241 min read


The Rebel Brand Making Waves in Bottled Water
As a brand on a mission to challenge the status quo of the saturated bottled water market, Liquid Death certainly understands the...
Mar 20, 20242 min read


Ending Stereotypes and Empowering Potential
This is easily one of the most compelling 90 seconds I've seen in far too long. World Down Syndrome Day is just around the corner (March...
Mar 19, 20242 min read


It's not a bug. It's a feature.
Notification anxiety is real. We all have it. In an ever-evolving digital world, Timex prioritizes peace of mind. By focusing on the core...
Feb 27, 20241 min read


Coca-Cola's Bold Move with Label-less Sprite Bottles Sparks Questions on Sustainability, Health Messaging, and Consumer Perception
Apparently I'm on a beverage kick (see my post from Feb 4th about zero-proof alternative beverages). I'm excited to see Coca-Cola's...
Feb 10, 20241 min read


Transformative Narratives: A Lesson in Resilience, Forgiveness, and Hope
My 2024 Goodreads Challenge is set at 26 books, with a specific focus on memoirs and biographies. Of these 26, I plan to read 9 life...
Feb 6, 20243 min read


The Rise of Zero-Proof Elixirs and Mindful Social Tonics in a Culture of Conscious Choices
Zero-proof. Alt drinks. Mocktails. Sober cocktails. Whatever you call this trend, it’s thriving. This proliferation of zero-proof...
Feb 4, 20241 min read


Sole Mates Unite as Lululemon Steps Up its Game with Men's Footwear 👟
Exciting news from lululemon as they stride (I couldn't resist!) into the world of men's footwear as part of their Spring 2024 lineup....
Feb 2, 20241 min read


Pioneering Feminine Care Innovation with Purpose and Policy Advocacy
As Feminine Care companies dive into innovation, it's essential to remember that progress goes beyond mere product advancement. Growth is...
Jan 27, 20242 min read


Beyond the Spotlight: The True Measure of Leadership Integrity
True leadership is all about elevating morale and motivation by openly acknowledging contributions and constructing a foundation of trust...
Nov 1, 20232 min read


Curiosity + Exploration = Advancement
Throughout the pandemic, I've been closely following sparks & honey's weekly Culture Briefings. The cultural intelligence consultancy...
Dec 15, 20212 min read


And just like that, Peloton created a 🔥 ad quicker than Carrie could dial 911.
For those who somehow missed it, HBO Max's “Sex and the City” revival premiere episode ended with the death of Chris Noth’s character,...
Dec 13, 20212 min read


Snapchat's Spooooky Media Trends
After tracking Snapchat's media coverage over the course of 6 weeks, I've identified some interesting trends about the state of social...
Apr 24, 20191 min read


All This Is Now Simply...
The brands that matter are the brands that do. A new agency model has evolved: one that fuses creative thinking, data and technology to...
Jan 18, 20193 min read


Transformation Beyond Advertising
Imagining the Purpose-Driven Future of Communications at SYPartners “The 21st century will be equivalent to 20,000 years of progress at...
Dec 7, 20183 min read


Gather ‘round kids, it’s Story Time
You Can Be Anything You Want To Be. Just #DontBeABrowser Chrome: The Browser of Unlimited Possibilities To mark Chrome’s 10th...
Nov 15, 20182 min read


No Cash(ew) Money
Cashless Payments are the Future – But at What Cost? The days of “I left my wallet at home, can you spot me $10 for lunch?” may soon be...
Jun 1, 20182 min read
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